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uDMP

We support you in reading your campaign’s insight and analyze it effectively with tracking and data-proven platform.

uDMP

Build highly targeted advertising
and marketing campaigns with data.

U uDMP is Media Eyes’s proprietary technology software, that house and organise data segments, and allowing marketers the flexibility to use data to run campaigns to acquire or retain customers - either via programmatic advertising, personalised marketing via various marketing automation platforms or even, offline marketing campaigns.

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uDMP know Your
Customer's Behavior

By focusing on your audience,
we can create a unified user profile to approach effectively.
178%
ROI

Increase overall ROI

235%
LEADS

Boost up additonal leads

72%
AQUISATION

Reduction in CPA on
online sales

72%
CLICKS

Reduction in RPC

86% Consumers say that personalization plays a major role in their purchase decisions.

author
Data, E – commerce, 2014
Mediaquark

94% Marketers agree that personalization is important for meeting their current marketing objectives.

author
Data, E – commerce, 2014
Mediaquark

Core Features

1. Planning & Audit

Provide an Audit report on how data is being collected through tags and pixels, forms, routers, etc...

Detail Data planning on how to most efficient data collection, storage, analysis on insight of Customer Profile and Customer Journey, and activation plan through media campaigns.

solution
solution

2. Data Collection

Online Anonymous data:

Cookies, MAID be collected by webpages, apps.

Declared data:

Name, email, phone be collected by registering, login forms.

Offline location data:

Device ID be collected through networks wifi, 3-4G.

3. Data Insigh

Customer Profile:

(Default and Customised Personal)

Psychographic.
Demographic.
Geographic.
Device.
Income.
Customer Journey:

(Base on STDC model)

See
Awareness stage: Content read, video views.
Make people SEE & REMEMBER the brand.
Think
Consideration stage: Questions, likes, engagement.
Get people to UNDERSTAND & WANT the brand.
Do
Conversion/ Engagement stage: Buy (Online, in-store), register, leave data, call.
Change people‘s BEHAVIOR & get them to CONVERT.
Care
Loyalty stage: Comments, advocates, answers.
Drive people to CONVERT OFTEN & ADVOCATE the brand.
solution

4. Data Activation

By setting criteria for each of Traits, from demographic to psychographic, DMP will segment all data collected to appropriate segment, resulted of mapping a pool of data ready to be activated.

Based on the Traits, we can create insight-matched content to target at these target audience. Up sale, cross-sell based on their interaction on touch points that we collect data.

Latest Clients

70 millions cookies

Database with 70 millions cookies
local in various industry in Vietnam.

Contact

Let us help you get your business online and grow it with passion.

Please provide information so we can best assist and advise you!

Please, let us know any particular things to check and the best time to contact you by phone (if provided).
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